The psychology behind branding and graphic design has always intrigued me. Even simple choices like font, color palette, tone of voice, and imagery can shape a brand's personality and influence perceptions. It's a remarkably potent tool.

I pursued Design Communications at Chelsea UAL many years ago, and since then, I've had the privilege to freelance with a diverse range of brands, spanning from startups to established international companies. I've had the opportunity to build brands from scratch and to nurture and oversee established trade names. Below, you'll find examples of just a few projects. Feel free to reach out if you'd like to learn more.